Krv nije

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The campaign title cleverly reinterprets the Croatian proverb “krv nije voda” (translating to “Blood is not water” or “Blood is thicker than water” in English) as “Blood is not fashion”. This campaign, initiated by Animal Friends Croatia, aimed to end animal fur farms in Europe. Despite fur bans in some EU nations, many others still permit fur farming. This initiative is part of the broader movement “Fur Free Europe”.

The campaign website’s focal point was to reveal the extensive suffering of innocent animals for a single coat. A compelling graph was created to captivate attention, encourage reflection, and drive signatures for a petition.

Remarkably successful, the campaign amassed 1,502,319 signatures across various countries, emerging as the largest EU citizen initiative for animal rights. The final step lies in the European Commission’s anticipated public statement by the end of 2023.